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This document provides links to various resources about social media usage and strategy. It discusses topics like the usage lifecycle of social media, whether social media is a fad, demographics of social media users like teens and older women, and how companies can use platforms like Twitter, Facebook, and blogs for marketing, customer service, and sales. Examples of tools are provided for activities like listening on Twitter, increasing Twitter followers, creating RSS feeds, and embedding social profiles in websites.
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- 2. • http://www.youtube.com/wa tch?v=obGIbsOfdL0 • http://www.youtube.com/wa tch?v=L29BCQFfqVo
- 17. • http://www.infographicssh owcase.com/wp- content/uploads/2010/04/ my-digital-life-2.jpg
- 20. So What's the Big Deal
- 29. Is Social Media A Fad • http://www.youtube.co m/watch?v=ypmfs3z8 esI&feature=related http://www.bitrebels.com /geek/social-media-a- fad-amazing-stats- reveal-answer/
- 30. • http://www.slideshare.net/wi llgray/101-ways-to-use- social-media-3606342
- 31. DEMOGRAPHICS
- 34. One third of U.S. teens text 100 times a day http://www.reuters.com/article/idUSTRE63J0K220100420
- 35. • http://www.youtube.co m/watch?v=pT4EbM7 dCMs
- 39. Fastest Growing Demographic on Facebook: Women Over 55 http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55
- 41. Only 2 years ago, employers spent • about $30 billion on advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising.
- 42. • As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds to about $3.5 billion:
- 45. What is Twitter? “Twitter is instant messaging made available to the public” Hugh Hewitt http://www.youtube.com/watch?v=ddO9idmax0o
- 46. How to create a bio • http://www.personalbrandi ngblog.com/18-sources-of- personal-branding- credibility/
- 48. Here’s why Twitter is one of the best social media platforms for listening: • Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion. • Wide reach. Twitter is useful to many different types and sizes of businesses. • Direct feedback. You hear what people are saying as they say it.
- 50. Twitter • mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic. • Why Tweet? • Be seen as an expert • Connect with other experts and resources • Do real time research • Nurture relationships with other industry leaders • Own your niche • -Maria Elena Duron
- 51. • Twitter data: 105M reg user, 180M unique visitors/mo, but 75% traffic outside of twitter.com > those are beautiful stats!
- 54. • Twitter is fast becoming a ‘search engine for conversations’ » Penny Power
- 61. Text Messaging and Chat Abbreviations • A Guide to Understanding Text Messages, Chat Acronyms, and Twitter Messages • http://www.webopedia.com/quick_ref/textmessageabbreviations.asp
- 62. Twitter trumps New York Times, Wall Street Journal • In April, according to Compete, Twitter drew 19.4 million unique visitors NYTimes.com drew 15.6 million WSJ.com drew 12.2 million
- 63. Twitter Short List Who should we follow • www.twellow.com • http://listorious.com/ Making long URLs usable! • TinyURL.com Set up Twitter on a schedule • www.Tweetlater.com I’m searching for information • www.twendz.com Create a Custom Background • http://www.mytweetspace.com/
- 64. Twitter • Giving away access to information rewards the giver by building followers.
- 65. The more followers, the more information comes to the giver to distribute which in turn builds more followers – Rosabeth Moss Kanter
- 66. Ways to Increase your Twitter Followers • Target Power Tweeters Tweet o Clock lets you know the best time to contact a particular Tweeter and displays their most active timeframes – http://tweetoclock.com • Utilise Good Karma Tweet Deck allows you to create and manage Twitter lists. You can easily create a list of people who you want to monitor that week in order to reply to any cries for help – http://www.tweetdeck.com • Tweet During Rush Hour However, the most active hour for people engaging in the twittersphere is between 1pm and 2pm every day
- 67. • Follow Other People Who Should I Follow analyses your Twitter profile based on Bio, existing friends and Tweets and then generates a list of recommended people you should follow. You can alter the list based on location and popularity – http://www.whoshouldifollow.com • Interact with your Followers Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you never miss an opportunity to join or reply to a conversation - http://tweetbeep.com/ • Be a Resource Twit Doc allows you to upload a document, image or video and share it across Twitter – http://www.twitdoc.com/ • Follow other People with the same Interest Twitterrel allows you to find people who have a similar interest as you – http://www.twitterel.com • Make people Aware • Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email signature, and everywhere else you have a presence online.
- 68. • Utilise the Hash Tag Twit Scoop displays in real-time the words which are buzzing right now on twitter so take advantage and utilise the hash key for relevant trending topics – http://www.twitscoop.com/ • Get Retweeted ReTweet Radar puts together a cloud of terms that are currently being retweeted, ranks most retweeted users of Twitter and ranks the links that are being retweeted. If a topic close to your industry is a tending topic to retweet, get involved in the action – http://www.retweetradar.com/
- 70. What is a Blog? • is a type of website, with regular entries of commentary, descriptions of events, or other material such as graphics or video.
- 73. • www.alltop.com • Read 600 Popular Magazines Online for Free! – Maggwire • http://www.youtube.com/wat ch?v=Or3qv7esFcU&feature =player_embedded#
- 79. • http://www.allfacebook.com /2009/12/facebook-privacy- new/
- 80. Display all your social profiles and other online activities in one place. • http://chi.mp/
- 84. Are you looking to embed your social business card in your website or your email signature • http://www.retaggr.com/
- 86. Sales is about connecting with the customer creating real value and solving their problems I don’t think sales is just about the pitch.
- 87. • http://www.slideshare.net/avarry/digital-natives-presentation-3685513 • http://ow.ly/1x9KZ • http://www.slideshare.net/fokuss/twitter-power-primer-3958931 • http://www.slideshare.net/HubSpot/small-business-guide-to-social-media-marketing?from=ss_embed